I was recently contemplating all the work and effort I have put into creating this website and starting my Great Western Trail Ride blog. There was a while there when I was pulling all-nighters just trying to get one or two problems on the website working properly. Then I crashed the website while trying to migrate it to another web host. I lost everything and had to start completely over. Luckily, I was able to restore all my blog posts from caches on another site. Still, it was a lot of work. Just creating a single well-written blog post is a lot of work!

I started wondering whether it was all worth the effort, and trying to define exactly what my goals were for starting the website and blog. The bottom line, I decided, was that I hoped that eventually the information I posted would be helpful to others, or at least entertaining, and maybe feed their dreams the way others have fed mine. For that to happen, I needed to be able to reach people, or it would all be wasted effort.

Which is why I am writing this post. The title makes it sound like blatant promotion of the website, but read on. If you are interested in sharing information relating to horse packing, camping, and trail riding, or related topics, or if you currently maintain such a blog (short for web log), but are not getting the readership or following you would like (sort of like talking to yourself), then this may interest you. Read on.

For a blog or website to have any value, other than being a simple release of energy and creative juices, somebody has to read it. Then, for you to get any gratification, they have to be able to respond to your posts, comment on them, and share them with their friends. For that to happen at all, people have to be able to find your blog. This is done by means of search engines, such as Google, Bing, Yahoo, Pinterest, and others.

Search engines operate by means of tiny computer programs known as “bots” and “spiders”, that wander through the Internet attaching themselves to anything that moves, and reporting back to the search engine. For instance, the Western Trail Rider forum currently has fifty such bots registered on the forum. These bots feed on the information posted in the forums and report back to their respective search engine any particular key words they find that might be attractive to people using that search engine.

Have you ever wondered how the computer knows just what advertisements to put on your home page, or how facebook knows to send you “suggested pages”? Same thing. The bots take a look at the things you search for and look at, and report back to their search engine. Invasion of privacy? Yup. So what? We have all checked that little box that says they can do it if we want to use their services…and we do.

So, in horses bots and spiders are bad. On your blog, they are good…most of them. They get you noticed by the search engines. Notice by search engines gets you subscribers and followers. A long-running blog that has a large following can turn out to be a money-maker, through Internet advertising, although for most of us that’s not the real goal. Most of us just want to share our experiences with others, and the more followers we have, the happier we are.

In order to maximize a blog or website’s ability to get noticed by the major search engines, there are free and paid sources of software out there geared to maximize your “SEO” (search engine optimization). They help create “slugs” and search-friendly key words, categories, and tags, that help get your blog or website noticed. WordPress, which is the software behind Western Trail Rider, has excellent SEO software built-in.

Now comes the kicker. If you have a desire to create a blog to document your trail rides or pack trips, or share your experience as an outfitter in Wyoming (for instance), wouldn’t it be to your advantage to start your blog under a website that already houses similar blogs, already has a following, and already ranks well with the major search engines? Can you see the application of the old saw, “Strength in numbers”, here? Brings to mind the flash floods we used to see in Arizona. One minute the wash is dry, then next it is flowing full, all because a lot of rain drops fell to the ground, then joined together to run into the same flow, creating volume by their numbers.

I have looked at numerous blogs on websites of suppliers, outfitters, and just simple bloggers, who have posted half-a-dozen short posts and given up, because they had no following, and it became a non-productive expenditure of time and energy.

Our vision, here at Western Trail Rider, is to create a website where people like yourself can share their western trail riding adventures and practical experience, discuss related matters in a healthy and active forum, and actually get their information into the hands of people who are looking for it. As we get more bloggers and forum members under the WTR banner, the better will be our search engine ranking, and greater will be the exposure for all.

So your options are essentially this: Do it yourself…the hard way…or come join us and we’ll all do it together.

If this interests you, hit me with an email at tony.henrie@westerntrailrider.com. It will take me a matter of minutes to get you started. It’s easy. You don’t have to be a computer whiz. We’ll get you started, we’ll take care of you.

In the meantime, check out our current blogs: Trail Rides with Jon (by Jon Tanner) and Tony’s Great Western Trail Ride (by Tony Henrie). Join the forum. Create a photo album of your favorite trail.

Just click on the menu item at the top of this page.